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  • 05 Aug, 2022

Taking the Sin Out of Sin City

Rabbi Shea and Dina Harlig, Las Vegas, NevadaLas Vegas, Nevada gets a bad rap as one of the most degenerate and provocative cities in America. People say that Lavan’s name - lamed, beis, nun - is an acronym for Las Vegas, Nevada. We disagree. We believe that Las Vegas is actually one of the holiest and most spiritually inspiring places in the world. Millions of fervent tefillos ascend from every slot machine, poker table, and casino with which the city is so liberally scattered.Jokes aside, Las Vegas was, for so long, so deeply rooted in tumah, that, f

  • 28 Jul, 2022

Tropical and Topical

St Lucia has a small population of about 180,000, and only a fraction of that is Jewish. Our community is a mix of permanent and part-time residents. Counting all the full-time locals, seasonal residents, and businesspeople, there are around two hundred Jews on the island. In our four years of shlichus so far, we’ve personally met over a hundred Jews and eagerly search every new face we see for Jewish features. There’s also a large number of tourists that flood our tropical island every winter. Through them, we reach thousands across the world.Our co

  • 22 Jul, 2022

Revitalizing the Shtetls of Argentina

Rabbi Yossi and Chana Eta Turk, Chabad of Cordoba, ArgentinaIn 1989, Rabbi Zvi Grunblatt, the head shliach of Argentina, came into kollel looking for a shliach for Cordoba. I had already been to Caracas and Uruguay as a shliach and summer camp counselor, so I was pretty fluent in Spanish. Rabbi Grunblatt told me a bit about the history of the Cordoban community.Most Argentine Jews are originally from Ukraine and Russia. In the late 1800’s, Sir Moses Montefiore and Baron Hirsch, two wealthy and international philanthropists, tried to help their Jewish b

  • 15 Jul, 2022

Starting a Community From Scratch

Rabbi Mendy and Shternie Deitsch, Chandler, ArizonaRabbi Mendy and Shternie Deitsch, Chandler, ArizonaTwenty-four years ago, after the traditional year of kollel, my wife and I were eagerly looking to go out on shlichus. We met with Rabbi Levertov, the head shliach of Arizona who told us about a beautiful area outside of Phoenix called the East Valley, which consists of a few small cities. There was no Jewish infrastructure at all and very little information about how many Jews even lived there. My wife and I were thrilled! Building a community from scra

  • 08 Jul, 2022

Bringing Light to A Historic College Town

Rabbi Shlomo and Mrs. Devorah Elkin, Oberlin College, Oberlin, OhioMy wife and I knew, early on, that we wanted to be shluchim on a college campus. Rabbi Alevsky, the head shliach of Cleveland, suggested Oberlin College in Oberlin, Ohio, just an hour outside of the city. Our research made it sound perfect for us! Oberlin College is a historic institution, founded in 1833. Famous for its progressive views and social activism, it was the first college in America to accept black and female students. Those who attend are socially conscious youths seeking mea

  • 03 Jul, 2022

Chabad on Wheels - Rabbi Levi and Leah Baumgarten, Chabad Lubavitch Mitzvah Tank, NY

The Rebbe’s revolutionary Mitzvah Tanks completely changed the landscape of Manhattan, and, by extension, the world. The first mitzvah tanks were rented moving vans that spent Fridays on the streets of Manhattan, asking passersby to stop in for a quick mitzvah. Eventually, these trucks evolved into RV motor homes, so people could put on tefillin in comfort and privacy.In 1988, following the passing of Rebbetzin Chaya Mushka, there was a push to have an all-day, full-time mitzvah tank driving through the streets of Manhattan. The Rebbe valued the “tan

  • 24 Jun, 2022

Miles and Miles of Shlichus

Rabbi Yossi and Malki Rodal, Newcastle, AustraliaShlichus in Australia is unique. Apart from Sydney, Melbourne, and a few other big cities, the rest of the population is spread out over wide areas of wilderness. That’s why RARA - Chabad of Rural and Regional Australia was started. You are essentially the shliach for hundreds of cities over thousands of miles. Much of the shlichus is done virtually, but the highlight of our work would be the month-long road trips, where we visit one or two Jewish families in each area. These are done every few months, s

  • 17 Jun, 2022

We’re not just a shul; we’re family

Rabbi Mordechai and Sorale Rodal of Norwood, Johannesburg, SAI had been to South Africa on shlichus as a bochur and even then, I noticed that South Africans are quite traditional. So many of them came to shul out of guilt or obligation, although they sat in the back and talked about sports. I wanted to open a shul for non-shul goers; an American style Chabad house. When I opened my shul, that became our motto: “the shul for non-shul goers.” We placed an emphasis on personal connections and explained the davening in simple English. We started in a ren

  • 10 Jun, 2022

I closed my eyes and asked G-d for a sign

Rabbi Yossi & Chana  Madvig - CHABAD OF OSWEGO New YorkNeither of us come from an Orthodox Jewish background. I was raised in a Conservative/Reform home and did not have much of an education. In fact, I went through a phase of interest in Christianity in college. I may have continued to follow along with that path had I not bumped into an anti-missionary group.When I told my parents that I was involved with Christianity, they urged me to at the very least speak with their (Conservative) rabbi in LA, who said that there was a different side to th

  • 03 Jun, 2022

One by One

Rabbi Mendel and Esther Lifshitz & Family of Boise, IdahoOur shlichus is not an assembly-line shlichus; it is handmade. Every neshama is hand-crafted. We wouldn’t trade it for the world. We had the incredible opportunity to build up our community from the ground up.….We absolutely won the lottery. The Rebbe chose us to be the Shluchim in Boise, Idaho. There was no logical reason for us to end up here. My wife and I have no connection to Idaho. She was raised in South Africa, I’m from Cincinnati, and had never even been here as a (bochur to visi

  • 27 May, 2022

There Went the Neighborhood - Rabbi Levi & Rivka Gansburg - Chabad of Bayview - Toronto, Canada

Moving on shlichus to Bayview, a neighborhood in Toronto about half an hour’s drive from where I grew up, was not a difficult decision to make. Although I had various shlichus offers to places as exotic as the Caribbean, soon after my wedding, Rabbi Grossbaum pulled me into his office and told me, “You’re coming home. You know what this place needs, and there is plenty of work for you to do.”Bayview is an affluent area, primarily inhabited by established Canadian families with homes averaging $7 million. It’s a neighborhood with people set in i

  • 20 May, 2022

We Are Just Partners

Rabbi Oshy and Zeesy Deren  Chabad of the West Coast - Blouberg, Cape Town, South AfricaAs people in almost every significant English speaking Jewish community in the world know, South African Jews are unique. Unlike in other places, the community here hasn’t assimilated at the levels that you see in most other places. Even the non-observant Jewish people hold a very strong sense of tradition and affiliation to Yiddishkeit and Torah. When we were first approached by Rabbi Mendel and Rebbetzin Avi Popack, who started Chabad in Cape Town,

  • 12 May, 2022

The Open Door Policy In The Boston Suburb -Rabbi Yisroel and Shayna Freeman Chabad Sudbury, Massachusetts

On that cold winter night in 2006, we pulled up in front of our new home. There were no bells and whistles, no welcoming committee, and no friendly neighbors bearing platters of chocolate chip cookies. It was just dark, cold, and very late. We unpacked a few things, set up the beds, and tried to get some rest. But how can you sleep if your new house is freezing cold? After tossing and turning for most of the night in the cold, I went downstairs and sighed. There were piles of boxes everywhere, we didn’t know a soul in town, and… hey, what w

  • 06 May, 2022

Chuppa on a Hollywood Billboard - Rabbi Yitzchak & Brocha Sapochkinsky - Chabad Westlake Village

In the summer of 1985, having completed a two-year shlichus internship at Yeshiva Ohr Elchonon Chabad in Los Angeles, I was invited to assist Rabbi Moshe Bryski in expanding Chabad’s activities in the Conejo Valley, an area made up of small towns 30 miles northwest of L.A. A handful of families who were part of his shul in Westlake Village were slowly becoming shomer Shabbos and asked him to start a minyan in their neighborhood. In addition to serving as their rabbi, my responsibilities also included running a Hebrew School, teaching adult classes

  • 29 Apr, 2022

Rabbi I’m even more Chassidic than You - Rabbi Chalom & Esti Loeub

Rabbi Chalom & Esti Loeub - Campus Shluchim to The University of British Columbia in Vancouver. As a bochur, I volunteered at the Chabad of Florida State University. It was the first time I experienced true connection. I knew I wanted to spend my life doing this and luckily my wife held a similar dream.  We spent the beginning of our marriage looking at different cities and trying to find our place. I, a Montreal native, didn’t even consider Canada. But after some time of coming up empty, we heard of an opportunity at the University of Br

  • 08 Apr, 2022

The Whole World is Made of Small Shtetlach - Rabbi Moshe & Zelda Liberow Chabad of Colorado Springs

The Whole World is Made of Small Shtetlach! —The RebbeIn a Southern Colorado City, a Jew gets Shmurah Matzah. Down in a resort town, a Tanya is being printed. In the aisles of Trader Joe’s, someone connects to his Yiddishkeit. Welcome to the life of Rabbi Liberow, the Shliach to Colorado Springs. Colorado attracts many tourists because of its natural beauty and sprawling mountains. One key attraction is the Telluride Ski Resort, which is a six-hour drive from us. It attracts many Yidden from the East Coast, especially during the summer mont

  • 31 Mar, 2022

A 400 Pound Lion Named Chabad - Rabbi Mendy & Tzippy Weiss - Miami Lakes, Florida

Mendy and I were both born and raised in Crown Heights, but our families moved during our elementary school years. Eventually, we both made it back to Crown Heights for High School and Yeshiva.  In 1994, the first Chai Elul after Gimmel Tammuz, we got married.  A year later, we decided to move to Florida. I wanted to be closer to my family - plus, we thought shlichus there would be an amazing opportunity. At the time, all the big cities had shluchim, but the small towns didn’t. We were offered a shlichus in North Miami Beach, where I spe

  • 24 Mar, 2022

No Jew is Eever Forgotten - Rabbi Chaim & Chavie Bruk Bozeman Montana

The first time I came to Montana, I was still a bochur. It was the summer of 2004, and my friend Yitzchak Feldman (today a Shliach in Bend, Oregon) and I spent a month here visiting Jewish homes across the state. At the time, I never saw this becoming my permanent home. But still, the Jews I had met remained close to me and when Pesach rolled around I sent Shmura Matza to each of their homes. The feedback I received was amazing.  When summer 2005 rolled around, Rabbi Moshe Kotlarsky asked me what my plans were and I told him I wasn’t sure. 

  • 18 Mar, 2022

Every Connection To Hashem is a Win - Rabbi Yehuda & Dinie Pink - Solihull, England:

Doing shlichus was always a given for me. My wife and I both come from Chabad backgrounds - my wife was born while her parents were on shlichus in Manchester, and I went to Yeshiva in Kfar Chabad, where I was very close to the Mashpia Reb Mendel Futerfas. He always encouraged shlichus, so we barely had to discuss it when we decided to take on this mitzva.  I remember receiving a call from Rabbi Hershel Rader, who was the shliach in Solihull before me.  “I need someone to replace me,” he said. “I’m spending more time driving my children

  • 10 Mar, 2022

A Bris in A Russian Summer Camp - Rabbi Chaim & Kaila Danzinger

It's funny they say you can find Chabad anywhere that has coca-cola. This week Chabad managed to keep a presence with the famous soda removing its brand. I’m from Canada originally, and never had any connection to Russia growing up. When I look back at what brought me here, it’s almost amusing. I was in yeshiva in Israel, and my roommate was planning on spending his summer volunteering at a camp in Russia. At first, I had no interest in going - I already had my plans in place to spend my summer in California. But after much cajoling on my roomma

  • 04 Mar, 2022

Rabbi Mendel Feller - Minnesota

Being a shliach in Minnesota is all I know. This is home to me. My father’s been a shliach here for 60 years, and I, 28. I grew up here, serving the Jewish community alongside my father, and returned after marriage to continue the shlichus that started before birth.My first role was in chinuch as a teacher and principal of the Lubavitch Cheder. Spending my days teaching the joys of Torah to young minds was quite meaningful and allowed me to share Yiddishkeit with the community. I eventually passed the reins of the principal hood to my successor and bec

  • 23 Feb, 2022

Toto, I don't think we're in Brooklyn Anymore - Rabbi Shmulik & Chaya Mushka Greenberg

When someone moves to a city where the closest frum family is 180 miles away, they’ve got to have a good reason for it. For Rabbi Greenberg and his wife, they know exactly why they did it. Having both grown up on shlichus, they learned from a very young age that the greatest joy in life is giving to others. And that’s precisely why they parked themselves in Wichita, Kansas. It’s so far from frum Jewish life, but so close to Yidden - Jews who could use a caring friend and some warm, chicken soup.I grew up on shlichus in El Paso, Texas, and my wife g

  • 17 Feb, 2022

Mitzvahs Next to the Magic Mountain - Rabbi Choni & Frumi Marozov Chabad of S. Clarita Valley

I was trying to get comfortable in my plane seat, which is not an easy task for a woman eight months into her first pregnancy. I took stock of the events that led up to this cross-country trip, which would take my husband Choni and me to our new shlichus location in California. We were eagerly anticipating our new venture. Nervous? Well, yes, a bit - especially since we hadn’t given the moving company a delivery address for our belongings. No, it wasn’t that we weren’t prepared - simply put, we didn’t have an address yet. But we had three weeks t

  • 10 Feb, 2022

Under the Down Under - Rabbi Yochanan & Rochel Gordon

Being a Shaliach runs in my blood! My father moved to Australia in 1979 to start Kollel Menachem. A few years later, he began helping the Tasmanian Jews with Yamim Noraim and eventually founded a makeshift Chabad there. So it was only natural to me that when I got married and started my own family, I would move to Tasmania and become the first full-time Rabbi living on the 200-mile long “island.”  Today, my family and I have lived in Tasmania for about 11 years. We moved in  2011. While the island is (comparatively speaking) small, reaching

  • 03 Feb, 2022

Rabbi to America's Largest University - Rabbi Yossi & Manya Lazaroff

We’ve always known the importance of this shlichus. This move would take us and our three children somewhere with no school, no Mikvah, and 100 miles away from the nearest kosher store. The list of unknowns was immense, but we were prepared to take on the challenge.   When we began reaching out to the students, our first idea was to invite them all for a Friday night meal. The timing wasn’t ideal. It was the dead of summer, and the campus would be populated by a mere fraction of its students; only those taking summer courses. In spite of th

  • 26 Jan, 2022

Affluence & Miami Sunshine - Rabbi Chay Amar

As a shliach to the exclusive community of Golden Beach, Rabbi Chay Amar has more than enough wisdom to share. His shlichus was hardly smooth sailing, but his simcha and strong principles made him come out ahead. In this issue, Rabbi Amar shares financial advice, how to stay firm under pressure, and what wealthy people really want from you. When my wife and I first came to Miami, the Jewish presence there was very different from today. Just to give you an idea, there was only one Kosher pizza store and one kosher Chinese restaurant in the entire are

  • 20 Jan, 2022

From California To Ukraine - Rabbi Yechiel Shlomo Levitansky

Years ago, my wife and I were set to go on shlichus to Sumy, Ukraine, a small city near the Russian border. When we arrived, my family stayed by the shluchim in Kharkov while I went to Sumy to search for an apartment. One night, I walked to my hotel room feeling very down. I had been there for two weeks already, but I had not yet found a suitable place for us to live. Was this all one big mistake?The town square was mostly deserted. Over and over again, I replayed the events of the past two weeks in my mind. Packing up our apartment in California and shi

  • 14 Jan, 2022

The Bourbon Rabbi - Rabbi Chaim Litvin

Chances are that when you think Louisville, baseball bats or bourbon are the first things that come to mind. But for locals like me who were born and bred in the city bearing the name of France’s King Louis XVI, Louisville Kentucky means home.Surprisingly enough, Louisville’s Jewish community had three kosher slaughterhouses in 1900, but all of them closed down over the next few decades.  Despite those realities, there were four congregations here, including an Orthodox shul, which was here when the Rebbe sent my parents on shlichus in 1985, as

  • 06 Jan, 2022

Higher Learning - Rabbi Dov Wagner

Most shluchim you meet may have grown up in Chabad homes, but I did not.  My father was a special yid, a man who referred to himself as “a Jew without labels,” and I attended Litvishe yeshivas throughout my formative years. My older brothers became Lubavitcher Chasidim, and attending the Rebbe’s farbrengens ultimately led me down a similar path - the energy in the room, the holiness in the air and the light that seemed to surround the Rebbe just drew me in.  The concept of shlichus intrigued me, particularly campus shlichus which I i

  • 29 Dec, 2021

Dakota Diaries - Rabbi Yonah Grossman

Living in California, Chicago or New York I don’t think I ever imagined that one day my family and I would be busy traveling the country’s 19th largest state, bringing Torah to North Dakota’s 1,000 Jewish residents.  But life is full of surprises and I have definitely encountered more than my fair share since I arrived in Fargo in 2010.The seeds for my life here were actually sown two years earlier. When Chabad shluchim Rabbi Gavriel and Rivky Holzberg were murdered in a horrific terror attack,  I was studying accounting at the time, and

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Rabbi Mordechai and Sorale Rodal of Norwood, Johannesburg, SAI had been to South
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Rabbi Yossi & Chana  Madvig - CHABAD OF OSWEGO New YorkNeither of us co
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